From AND Studio
A CMO’s brain that acts through creators
Example creators, made for this page.
Ask it
Ask for creators the way you’d ask your team.
It reads your brief and your data and scores every creator, with the reasons. Then it takes the next step for you, inside limits you set.
Why we built it
The tools find creators. Someone on the team still has to read the data and decide. So we built the part that decides.
Creator history sits across ShopMy, Trybe, CreatorIQ and old spreadsheets, and it leaves when the person who kept it leaves.
01 Brief
Write a few lines. It asks what you left out.
Say who you want and who you never want, and it pulls out the must-haves. PDFs, old creator lists and screenshots of posts you love go in too.
Women 28 to 34 who just had a baby and talk about wellness. Already using our products. Nobody who swears in their posts.
You said 28 to 34. Should 35 to 40 count, or stay out?
Keep them out.
Fig. 1, example
02 Score
It ranks every creator against your brief and shows why.
Click any creator for the reasons, rule by rule, with the posts behind them. On brief means every must-have passes.
8 creators from your lists. 6 on brief, 1 needs a check, 1 off brief.
Fig. 2, example
03 Tune
Tell it what matters more.
Ask for more weight on product and less on performance. It suggests new weights and you watch the top of the list move before you approve. Your team can also rate a few creators, send or pass, with the scores hidden. The weights shift to match their picks.
Try the buttons.
Scores hidden. Rate a few.
Fig. 3, example
04 Record
Every creator you’ve worked with, 1 record each.
Ava’s an affiliate today. 2 years ago she was in a campaign, and in June you sent her a box. Every number shows where it came from.
Your founder’s voice
Load the founder’s interviews and podcasts. It learns how they talk and what they care about, and scores creators against that.
Your brand rules
Set once, they carry into every campaign. Nobody on your do-not-use list, nobody who swears. A rule it can’t check from the data goes to a person.
Your workspace
Each brand has its own. No other brand sees your contacts, spend or results.
Fig. 4, example
05 Listen
It finds who’s already posting about you, and about the brands you lose to.
You pick the competitors, and it catches posts whether you’re tagged or not. Each creator gets a score before anyone opens the list. Posts about you can run as ads once the creator says yes. Creators posting about a competitor go on your outreach list.
Fig. 5, example
06 Act
Every creator gets the next step that fits.
Each creator’s score and history with you decide the step. You set the limits once and it acts inside them. Anything over a limit comes to you.
Ask for an address
Nothing ships yet. She goes in the next round of boxes.
Send a box
Free to her. Ships now as a $0 Shopify order from your warehouse.
Pay on views
A rate per 1,000 views, up to a cap.
Run her post as an ad
Her post is already up. With her OK it runs as your ad, and she gets a share of the sales it drives.
Fig. 6, example
Kelsey M.61 Best views on the list. Wants a $2,400 flat fee for 2 posts instead of pay on views. Your cap is $1,500.
Fig. 7, example
07 Plan
Ask it what it would take.
Give it a goal or a problem. It comes back with where the money goes and a first list you can approve on the spot.
Fig. 8, example
Working together
We run it for you. Your team can take over later.
You see the brief and the scored lists as we go.
You set the budget. The contract sets a minimum EMV (earned media value) for that spend, measured in 1 tool we agree on up front.
ANDi comes with every campaign we run. Brands can also license it for their own team, with a set number of campaigns from us.
What brands ask first
Does it replace ShopMy or Trybe?
No. It sits on top and pulls in their history.
Who sees my data?
Your team, ours and the software ANDi runs on. Nobody at another brand.
What if we haven’t launched yet?
We build the brief with the founder from interviews, podcasts and press. Then it starts with creators posting about your competitors.
Can it find our founder’s fans?
Yes. It starts with creators who already post about the founder and the brand, then you cut the list by type of creator.
How does it work with our Meta ads?
What’s working in your ads shapes the brief. Creator posts run as Meta ads straight from ANDi.
When do we see results?
Tracking starts with the first box out. Posts that name you get logged as they go up, with EMV against spend. The weekly read flags what’s stalling and where to move the money.